Save Rate
When customers starts a Cancel Flow, there are two categories of results. They'll either cancel their subscription or keep it by accepting an offer or by abandoning the flow.
Customers who went through the flow without canceling their subscription are grouped in the Saved Customers and the others in the Cancelled.
The Save Rate shows the percentage of sessions that ended up as Saved compared to all of your valid sessions.
Why It Matters
The Save Rate will show you the effectiveness of your flows in avoiding cancellations. Use it to have a first understanding of the performance of your flows.
Calculation
The Save Rate is the percentage of sessions that did not end in cancellation over all the valid sessions that occurred.
Save Rate = (Amount of sessions that did not end on cancellation) / (Total of Valid Sessions)Examples of Calculation
Consider an example company that had 400 sessions in the last 7 days. Here is the breakdown of their sessions:
- 200 ended in cancellation
- 50 pauses accepted
- 50 discounts applied
- 10 bounced sessions
- 90 abandoned sessions
Their Save Rate will be calculated as:
Save Rate = ( All sessions that did not end up in cancellation ) / ( Total amount of valid sessions ) Save Rate = ( 50 Pause Accepted + 50 Discount Applied + 90 Abandoned Sessions ) / ( 400 Total Sessions - 10 Bounced Sessions ) Save Rate = ( 190 ) / ( 390 ) = 48.71%